Media & Me
Media & Me
Mrs Taryn Fisher, Junior School Teacher
This week, our Year 6 students embarked on an engaging and thought-provoking excursion to the National Film and Sound Archive (NFSA). The visit provided valuable insights into the history of media, the process of archiving and the importance of media literacy in today's digital age.
Students were fascinated to view Australia's oldest film, dating back to the 1800s, and compare it with modern-day platforms such as Instagram and TikTok. This historical perspective helped them understand how media has evolved over time while serving similar purposes: to inform, entertain and influence audiences.
The excursion linked directly to our current 'Who We Are' inquiry unit, in which students are building skills to critically evaluate digital information and promote balanced well-being. One key focus was understanding the purpose of media—what the media wants us to feel, think or do. Using a short clip from The Lego Movie, students discovered that, beyond entertainment, the film also served as a marketing tool, significantly boosting Lego’s profits after its release. This activity highlighted the importance of making informed choices when engaging with the media.
Next, students explored how to decode messages by examining body language, facial expressions and audio cues. They applied these skills while watching a 1960s black-and-white advertisement, identifying the target audience and the strategies used to appeal to that group. Through lively discussions, students recognised how elements like tone of voice, scripting, visuals, costumes and props are used to engage specific audiences.
Working collaboratively, the students then applied their knowledge by brainstorming ideas to target different audiences. This hands-on activity encouraged creativity and critical thinking.
Finally, the students explored how people, places and events can be portrayed in the media—sometimes accurately and sometimes biasedly. They discussed the importance of seeking information from multiple sources to understand different perspectives and form a well-rounded view of the world.
The NFSA excursion was a fantastic learning opportunity that equipped our Year 6 students with essential media literacy skills. As they continue to navigate an increasingly digital world, these skills will help them engage with media in a healthy, informed and balanced way.